Cleaning & Preservation




Cleaning and preserving your Wedding Gown as soon as possible ensures that your gown remains in the best possible condition. Ideally, your gown should be cleaned and preserved within days or weeks of your wedding. If you haven't managed to do this, don't fret, we can still help you! The first step in the proper care of your gown is to have it cleaned by a specialist.

Your dress may have noticeable stains such as a soiled hemline or from food and make-up. On the other hand your dress may even look clean, but don't be fooled! Such things as body oils, perspiration and spills from beverages or clear soda may dry clear, but over time they oxidize, turn brown and become more difficult to remove. Body perspiration may even cause the lining of the dress to turn brittle over time.

Each gown is individually hand cleaned by our specialist at CV Gown Cleaning & Preservation. Unlike Dry Cleaners we do not use heat, harsh chemicals or machines, but a gentle soap. Our method is VERY successful and we get amazing results. This method is also particularly safe for delicate fabrics and beading & embellishments. Your gown is then steamed or pressed ready to be preserved.

Most gowns come from the boutique in a plastic bag, or fiber

bag that contains a certain amount of plastic. Plastic fumes are one of the most harmful factors to fabric, as most plastics give off chemical fumes that cause yellowing. Even some dry cleaners return cleaned gowns in plastic! 




When it comes to preservation, flat storage is recommended for garments when possible. However, because of the size and dimensions of wedding gowns, it is often impractical. Some compromise must be made, either by folding or hanging the gown.   

Special presentation Boxes - All boxes are lined with acid free tissue paper. This is a good option if storage space is an issue. Your gown will be layered with acid free tissue paper. It is recommended that you re-fold your gown at least every 2-3 years to avoid permanent creasing. Cotton gloves should always be worn when handling your cleaned gown.  There are 3 box sizes available:- 



Classic Window Box - Suitable for A-line to full gowns. White glossy box has fully enclosed cover and handle. Large  730mm x 500mm x 210mm  Extra large gown box  835mm x 500mm x 260mm  

 Modern Line Box - Suitable for Slimline Gowns or Bridesmaid Dresses. Two piece base and lid, white gloss. Dim: 800mm x 450mm x 110mm 

  Flower Girl Box - Suitable for Slimline Gowns or Flower Girl dresses. Dim: 500mm x 375mm x 85mm  

Does the label on your gown say Dry Clean Only?

What does ‘dry-clean only’ actually mean?


Sure, the label on your blouse might say “dry-clean only,” but is there any wiggle room? According to Gwen Whiting, co-founder of The Laundress, there is. “The instructions found on care tags aren’t necessarily the best way to clean an item but are instead a way for manufacturers to avoid getting blamed for irreparable damage when instructions aren’t followed,” she told Glamour. “When manufacturers default to dry-cleaning care instructions, it’s to push the responsibility to the dry cleaners rather than themselves.”

Along the same lines, Steve Boorstein, a former dry cleaner and founder of says when a tag reads “dry-clean only,” it doesn’t necessarily mean that the item can’t be hand-washed, especially if it’s made of natural fibers. The “dry-clean only” label is there to reduce the risk of people incorrectly washing the garment at home.


It also depends on the type of garment and fabric. For example, items of clothing that are simply constructed, unlined and made of natural fibers (cotton, silk, and linen) or polyester can probably be washed by hand or in cold water in a machine, according to On the other hand, you’re going to want to skip suits, pleated skirts and clothing made from delicate synthetics, such as rayon, or fabric blends, including silk and wool, as well as leather or suede items and those with metal embellishments, beading or sequins.

 TIP: Let's talk Soda Water. You've probably heard that it's good to remove stains? Well, yes, but no. If you try to remove a stain with it, but it doesn't quite come out you are actually setting the stain in. My TOP TIP would be to LEAVE any marks you have on your dress and bring it into CV Gown Cleaning ASAP after the wedding. This way you stand more chance of the stain being fully removed.